Cross Communications and Culture
FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS – AND VICE VERSA
When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the Marketing Communication Concept and to find financing for the outstanding art exhibition of the works of the national artist, Akseli Gallen-Kallela ( AGK 1865-1931 ), I called Valio (*) and asked; What comes into your mind of the following; The original, inborn Finn, where international expert knowledge and high quality are connected. The answer was; The corporate image of Valio ( and AGK ). In just a couple of days, Valio Ltd. decided to sign a contract as the major sponsor of the exhibition.
Out from the common set of values, I created a concept, which idea was to improve Wine & Cheese Culture in Finnish restaurants. The starting points were an original lunch order signed by AGK found from the archieves of restaurant K
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