What Your Customers Absolutely Must Know About Your Business
What Your Customers Absolutely Must Know About Your Business
No matter how small or new your home business,
it is never too soon to start thinking about your
brand image.
Brand image?
You may think that brand image is something that
matters for consumer products like Coke or Chevrolet.
What does it have to do with a small — maybe one
person — real world or internet business operating
off a kitchen table or out of a spare bedroom?
Pretty much everything.
About the time my brothers and I hit high school,
my mother came up with a new catch phrase.
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