Word Of Mouth Marketing Examples (Part Three)
In Part Three of this word of mouth marketing series of articlesIve included some down to earth examples of techniques used byordinary businesses to get extraordinary results.
Use local media to talk up your events The UK 2005 Farm Marketof the Year can be found in the village of Orton in Cumbria. Allthe produce sold at this accredited farmers market is from a50-mile radius. And up to 45 local farmers, growers andproducers share their fresh produce and their knowledge withcustomers on the second Saturday of each month come rain, hailor shine.
At least thats the promise.
On 8th of January 2005 they werent able to live up to thatpromise. The north west of England was hit by storms andsuffered severe flooding. Market manager, Jane Brook, turnedthis negative into a positive by sending a news release to herlocal paper titled “Weve Broken Our Promise”. And this was theheadline that the paper picked up, going on to emphasise thepoints Jane made about all stalls being set up prior to 9.30amand there right up to the 2.30pm closing time, with informationon the special events and happenings at the next monthly market.A newsworthy angle that got people talking and helped bring themback to the markets. Check out www.ortonfarmers.co.uk. Its animpressive site with lots of examples of how they build customerrelationships.
More lessons from the farm Following the constant doom and gloomreporting about foot and mouth disease, the British public wereextremely cautious about going near farms. In fact, they thoughtthey were endangering farmers livelihoods by going anywherenear their livestock.
Richard Simkin at Essington Fruit Farm, a thriving Farm Shop andcaf
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