To Website or Not to Website?
Whether you should consider marketing online with a website
To Website or Not to Website? Ask yourself, “What is the one critical thing we’ve done over the years to bring in the most new business?” Most of you will answer the exact same thing – build relationships. There is no better business than referral business.
How can a Website help you achieve better relationships? Let’s take a look at some ways.
If someone were to offer to build your company a Website for free, probably the first thing you’d say in response is, “I’m a service business, what good is that going to do me?” Even though you provide a tangible product, when it comes down to whether a builder, architect or owner choose you or the competition, it’s all about service. If you are providing cast stone and so are eight other companies, who will those prospects choose? The one they like, that’s who.
So it’s really all about sales and marketing, isn’t it? If you are in business, you constantly have to sell yourself – what you offer and how you provide it. How can you use a Website to build relationships that enhance your credibility and increase the trust level of both prospects and customers?
First of all, a Website gives you the chance to provide several types of information and services to your clientele.
Education is a critical step in the decision-making process and providing information on a Website can save your sales force a lot of time upfront. The more a prospect is able to become familiar with your company; the sooner trust begins to build. To do this, you want to include:
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