What Does She Have That I Dont?
Copyright 2005 Karen Saunders
Have you ever asked yourself why a competitors business getsmore attention than yours? The answer just may have to do withthe elements that go into how memorable the business is. Andthat has to do with branding.
But exactly what is branding, anyway? Think of branding aspredefining what a company is all about in the minds of itsclients. Good branding differentiates your products and servicesin a positive way that really sticks in the minds of potentialcustomers.
Lets say you have been traveling around town without yourmorning coffee and are getting just a little cranky. Quick!Whats the first coffee shop chain that comes to mind? Chancesare, you thought of Starbucks. Why?
*Attractive and easily read logo; *Consistency of product,d
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