Why Self-Published eBooks are Winners
Why Self-Published eBooks are Winners Judy Cullins c. 2005
Myths abound about print books being the right kind of book andeBooks are on their last leg. These ideas spring fromtraditional publishing.
Hopeful authors have read it many times–that a true book, onethat will bring you reverent kudos, must be in print and must belong. And it must have a top agent and publisher. Maybe truefive-ten years ago. Like you, I believed it at first and wentdown that rocky road to get an agent, then publisher. Way toohard and took way too long.
My first rule. Write a short book first. Notice famous authorssuch as Ken Blanchard did. Second rule. Write a non-fiction,self-help book first, then a novel. Youll experience moresuccess with a non-fiction. Then, you can use the profits tostay the long haul for your fiction.
Follow my lead. First, I wrote print booklets or journals andsold them at the back of the room in seminars of the same name.This led to thousands of income each month. Then I readself-publishing books such as Dan Poynters. Right track. But,then I realized one can write a print and an eBook at the sametime. And, you can sell either from your own Web site. Or, youcan take a 50% or less royalty and sell from someone elsesssite.
Remember one great benefit of eBooks. The author gets by withlittle cost. You can send the books via email if you dont havea Web site yet, and you can offer them as downloads at yoursite.
One great benefit of short eBooks. Your audience loves them.They dont want to spend a lot of time reading. They want quicksolutions in an easy to read format. They dont want long booksover 130 pages with too much extraneous information. Give themanswers to their questions and youll have a fan for life.
The sad truth that no emerging authors wants to
believe–thatthey can get the publisher to publicize, promote and markettheir book. Not true. Its amazing how many bookcoaching clientsreally want to turn it all over to someone else. The problem isits way too expensive, and no one knows nor has more passionfor a book than the author. Its not money that rules, but acreative approach to sharing your wealth.
Another rule. If you can write a book, you can also write adcopy for the books introduction, the short “tell and sell,” theback cover, or the Web or email sales letter. You just need somecoaching from a pro. Start a promotion savings account and spenda little to get the best words that will attract and give youraudience enough information to make it easy to buy.
Join a telegroup that writes each week and exchanges files witheach other. Of course make sure the bookcoach is savvy and knowshow a saleable book is put together, knows short cuts to writefast, and clear, and gives you useful feedback to help your bookgrow and get born.
Whats your intention? To think it takes too much time, too muchmoney and you arent much of a writer? If you can get by yourresistances, you can learn how to write –well. If you put alittle daily attention on your book project, you can finish it.
Take some small action today and feel powerful, because authorsare a special breed-and the club is awaiting your good news.
About the author:
Judy Cullins, 20-year Book and Internet Marketing Coach workswith small business people who want to make a difference inpeoples lives, build their credibility and clients, and make aconsistent life-long income. Author of Write Your eBook or OtherShort Book Fast and 10 others, she offers free help through her2 monthly ezines, “The Book Coach Says. . .,” and “Business Tipof the Month.” at www.bookcoaching.com. Email her at Ju
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