How Can A Lead Capture Page Increase Your Advertising Response Rates?
You probably already know that if youre planning on making itto the big time with any network marketing business opportunitythat you are going to have to advertise at some point.
Its inevitable youll need a constant flow of steady, targetedleads for your program and youll have to advertise to generatethem. There really isnt anyway around it so youll have to getused to the fact that its going to take a little money to getthat ball rolling.
However… Advertising your business opportunity doesnt have tobreak the bank and when done effectively with the right toolscan be a sure fire way to inject super responsive real-timeleads into your email inbox.
One of the most common mistakes an MLM or network marketingnewbie makes is trying to use their replicated affiliate websitefor advertising campaigns. This poses a major problem if thegoal of your advertising campaign is to generate fresh real-timeresponsive leads for your product or opportunity. Mostreplicated MLM websites do not have the provisions to actuallycapture a lead.
Sure… They provide a lot of great information to a prospect…But this poses another problem in itself especially if youreadvertising on the Internet. Prospects dont want to read awhole pile of information up front just to find out if they areinterested or not. Youll scare them away if you do this. Whenyou bombard someone with information you can create confusion. Aconfused mind almost always says NO!.
There is a simple solve to this problem and its called a LeadCapture Page. This is a short snappy page designed for the taskof doing one thing. Generating you a fresh real-time lead foryour business opportunity. Lead capture pages are simple,attractive one page websites that will have a just a few shortparagraphs of text in total.
Lead capture pages
arent meant to bombard a prospect withinformation. They are built to provide the prospect with justenough information to make them curious and actually entice theminto requesting more information through the form on the leadcapture page.
Like Bill Gates says… “Simple is always better” And the samerule applies when youre trying to advertise you MLM or NetworkMarketing opportunity. Dont bombard a prospect with everysingle ingredient your product may offer. Dont confuse thedaylights of the poor prospects mind trying to explain yourcompensation plan either.
The lead capture page should be designed around a few key pointsabout your product or business opportunity. It should be simplefor a prospect to read in its entirety in 30 seconds to aminute. Youre looking for the prospect to make the decision ontheir own to learn more… thats it.
By simplifying your marketing message with a well designed leadcapture page not only will you have more people paying closerattention to your advertisement youll also have more prospectssubmitting their information to your page and becoming freshreal-time leads for your business.
If youre advertising a well designed lead capture page targetedfor the specific market you are going after you can bet thatyour response rate will be significantly higher. Youll actuallyhave something tangible from your efforts. A massive list offresh names waiting to be contacted by you!
About the author:
Carl Sorensen is the owner of http://www.ezleadcapture.com Heprovides a valuable service to network marketers or direct salespeople who are looking to generate their own leads via online oroffline advertising. Youll need
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
