How to get purchase-ready customers to find you without advertising.
Copyright 2005 Michael Lever
When you advertise what are you really trying to do?
Firstly you have to get noticed amongst a sea of otheradvertisers.
Then after gaining their attention you have to convince them totrust you and take the appropriate action to become a customer.If it all sounds a little tedious or too much like hard workthere is an alternative that might just free up a little of thatprecious commodity “your time”.
What if instead of advertising to find customers you couldsomehow get customers to find you?
And what if this methodology cost you nothing except two minutesof your time? Youd be more than a little interested I bet!
Im sure most of you are aware of submission tools, after all,they abound everywhere on the Internet.
Submitting your URL to search engines and directories is a nobrainer and easier that ever to do with the variety of automaticand bulk submission tools at your disposal.
But although its better than not submitting at all, thisstrategy is hardly likely to launch your website traffic intoorbit. Think of the amount of visitors you need to make just onesale for whatever it is youre offering or promoting.
There is, however, a brand new submission tool that isrevolutionizing the way customers are found on the Internet.Actually, its more of a service than a tool. Put simply, thisservice will find customers for any referral or website(merchant program) URLs that are submitted into its everexpanding database. The more URLs entered the better, ascustomers will be found quicker for the submitter of those URLs.
This advertising alternative is called a “Customer AcquisitionExchange” and uses a process known as “Customer Reciprocation”to match
submitted URLs with the buying habits or purchaseintentions of others.
It goes much further than other submission services that seek tohave the submitted URLs merely spidered by the search engines togain pagerank for themselves. They generally store the submittedURLs in directories so large they may as well be archived. Or,they achieve such little exposure that they might as well behidden. Even the search engines themselves will only take noticeof the submissions when fresh content is added on a regularbasis, and where does it leave your URL when everybody else isdoing the same thing?
Unlike search engines and directories that receive predominantlywebsite URLs, a Customer Acquisition Exchange” receives referralURLs and website URLs in equal measure as long as the submittedURL promotes something.
Most submission tools leave the submitted URL feeling like aneedle in a haystack. Much like the way an Internet marketermight feel trying to get his/her message out there and heardamongst millions of other Internet marketers using traditionaladvertising techniques.
A Customer Acquisition Exchange brings the needles together outof the hay using the magnetic precision of CustomerReciprocation.
All the suspicion of potential buyers is eliminated when theyfind you rather than the other way around.
Let these customers discover you and your offerings bysubmitting your merchant program URLs into a CustomerAcquisition Exchange today.
About the author:
Michael Lever is a co-founder and CEO of SpinningTornado.com, anindependent company offering unbiased tools and services to helpaffiliate and network marketers build profitable onlinebusinesses. http://www.SpinningTornado.com Partnering affiliatesthe world over.
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