Infotips » Advertising

How To Win The War of Pay per Click Advertising.

admin — Fri, 08 Jan 2010 22:54:14 +0000

Do you know what is the most important question among
most internet marketers specially newbie’s. It’s “How to get
highly targeted visitors to there site?” Believe me, I know
it because I received this question from my subscribers
almost daily.

Well, earlier when I started my internet business I also faced
this problem. I tried safe-lists, I bought so called guaranteed
visitors, even I blast my ad to 10 million (Yes, you are right.
It’s 10 million) sites but couldn’t make a single sale.

Than I changed my strategies and get this problem solved by
finding a right solution, and that is “Pay Per Click Advertising”.
Pay Per Click Advertising is a great solution for traffic worries
which directs a highly targeted traffic to my site. Yesterday
only I got around 280 visitors and I made 24 sales.

Pay-Per-Click is a simple type of paid advertising that most
search engines, including some of the largest ones, now offer.
It requires a bid for a “per-click” basis, which translates to
your company paying the bid amount every time the search
engine directs a visitor to your site. There is the added bonus
that when a per-click site sends your website traffic, your site
often appears in the results of other prevalent search engines.

As with all marketing campaigns, there are pros and cons.
Where there are flowers there are thorns also. what you
have to do is to protect yourself from thorns and let only
the fragrance touch your inner sense. I am going to tell
you advantages the Pay Per Click Advertising.

One of the greatest advantages of PPC is that you never
have to tweak your web pages to change your position in
search engine results, as you must do in a typical SEO
campaign. What you do have to do in a pay-per-click
campaign is pay a fee.

Another advantage is the simplicity of the pay-per-click
process. You just bid and youre up and running. It doesnt
demand any specific technical knowledge, though the more
you know about search engines and keywords, the easier -
and more effective – the process will be.

Now came the very point in your mind that what is bad
about Pay Per Click Advertising. The downside is that

PPC
is essentially a bidding war. A higher bid than yours will
lower your position on search engine results. This means
that you will have to raise your bid to regain your position
- which can obviously become quite expensive, especially
if you are bidding on a popular keyword.

In order to determine if pay-per-click is a cost effective
form of marketing for your business, you must do some
computing to figure out how much each visitor to your site
is worth. You can compute this value by dividing the profit
you make on your website over a given period of time by the
total number of visitors for that same time period. For
example, if your site made $5,000 in profits and there were
10000 hits, each visitor would be theoretically worth 50
cents. The basic formula is profits divided by visitors.

Be aware that the most popular keywords often cost
considerably more than 50 cents a click. The only way
around this is to bid less for these phrases or you will be
paying too much for each individual hit.

Since when you are doing the business for earning money
and you are losing a heavy part of it then you must have
a plan in place to closely track the effectiveness of your
keyword. It is advisable to monitor your keywords on at
least a monthly basis.

The only way to assess your success in this field is monitoring,
not only monitoring but careful monitoring. You can easily analyze
it by visitor behavior which can produce invaluable knowledge
about consumer motivation, habits, and trends. Expert monitoring
and consumer analysis is essential to your overall business needs,
and pay-per-click campaign is a must for this.

———————————————————–
Copyright 2005 Raamakant S.

About the Author

Raamakant S. is owner of http://www.umtezine.com.
Subscribe to his Ultimate marketing Tips eZine by sending a blank
e-mail mailto:umtezine@getresponse.com — Learn Everything
Youve Been Wanting to Know about Internet Marketing. REAL
Tips, Tricks and Techniques You Can Use In Your Business and
Consistently Produce MASSIVE Amounts of Profits.
———————————————————–

How to win the advertising and promotion game

admin — Wed, 06 Jan 2010 19:54:18 +0000

I am certain that, as a business owner, you have often
entertained the question as to how much to spend and where to
spend your advertising dollars. For most small business owners,
these questions can add to the headaches suffered in the course
of normal everyday operations of their business.

THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no
easy answers.

Depending on your type of business, many people suggest that the
*how much* should be equal to anywhere from 4% to 10% of your
gross receipts.

The quandary is that a business cannot survive without a fresh
flow of incoming customers. But, a business can seldom generate
a fresh stream of customers without spending money to get the
word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await the
fresh flow of customers, only to find yourself sitting and
sitting and then sitting some more?

Don’t feel bad about that. It has happened to many of us before.

See, knowing where to spend the advertising money is not enough
to get the job done.

Where to spend the money only begins to highlight the other
issues connected with advertising:

How to Use Pay Per Click Advertising to Increase Web Site Traffic.

admin — Mon, 04 Jan 2010 16:54:25 +0000

How to Use Pay Per Click Advertising to Increase Web Site Traffic!
-Mark Williams

How to Use Internet Marketing Promotion And Advertising to Build Your Business

admin — Sat, 02 Jan 2010 13:54:11 +0000

Internet marketing promotion and advertising is crucial for your website’s success. Take time to create a buzz about your site and that will keep people coming back. Excited people are motivated people willing to spend money on your products. Advertising that promotes both your products and your website will keep them coming back for more. Web site traffic should be the focus of early Internet marketing promotion and advertising. Many effective ways exist t generate traffic for no or little cost. Even if you do not have a large marketing budget, you can operate a successful website.

In your Internet marketing promotion and advertising, create copy that will have a lasting effect. The”hurry-up and buy before offer expires” ads might generate a few motivated customers, but none that are loyal. The future success of your website depends on residual business, those that will come back again and again. Offer good useful information in your ad copy that explains how to use your product as well as the need for it.

An effective advertising program should be long lasting. Don’t just use an ad once and discard; find ways to use it multiple

times. Use a similar approach in each ad and build customer familiarity with your ad as well as the product itself. Think of some successful ads like the ones for Energizer batteries, Taco Bell, and Snuggle fabric softener. Immediately their advertising comes to mind before you think of the product. Have your customers remember your Internet marketing promotion advertising in the same way. Create several different versions of your ad, change the message, color format, and font size but don’t change feature character.

Another Internet advertising tip is to never be afraid to explore new options. If you have been using just the Internet to advertise your business, think of may be trying direct mail, set up booths at fairs or business expos. The more you broaden your advertising efforts the more likely your Internet business will succeed.

About the Author

Why do Some Get Filthy Rich Online and Others Dont?
Learn the shockingly simple answer – 9 Part Free Report:
=> Home Based Business Opportunities
=> mailto:thecomlev@getresponse.com

How to use bar code SMS for mobile advertising, marketing, CRM

admin — Thu, 31 Dec 2009 10:54:26 +0000

Bar code SMS takes place when 1D or 2D bar code images are sent to mobile phones. The user saves the image and present it at the access / pay point. Bar codes could be sent using MMS, EMS or SMS technology. 1D Images are scanned with standard scanners whereas 2D images would require a 2D scanner.

Anybody that frequents shopping Malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila – the buyer pays and are on their way.

What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner. The systems normally plugs straight into a database, which is also hooked up with the accounting system and the moment the item is scanned, it deducts the item from the warehouses inventory. Each product in the database has a minimum stock level – the moment it reaches that stock level, it sends out an alert that X amount of a product needs to be ordered. Automated, convenient, easy.

The above sample system serves to explain how and why bar codes are used in the off-line or sales / Warehousing side of business. Nowadays the same principles apply to mobile technology.

With the ability of bar coding systems to be incorporated with Office functionality, convergence of technology opened a new automation arena in the business world. I am sure all of us at one point or another queued at the movie theater to watch our favorite movie.

Just imagine no more long lines – you arrive at the movie theater with your mobile phone, walk past a scanner where a bar code on your mobile phone is scanned and you take your seat to enjoy the movie!!! That is how easy it could be with mobile ticketing.

The process is simple – lets use e-ticketing as an example:
A customer visits the Venue

How To Turn an Ezine Advertising Strategy Into Thousands of Dollars Overnite!

admin — Tue, 29 Dec 2009 07:54:17 +0000

OK, so we have all heard the clamors from people who have made money
from placing ads in ezines. The process is simple enough. You have a
product or service (or an affiliate program of which you are a
member) and you also have a small classified ad promoting the
benefits of said product or service. You pay to advertise in ezines
that have a circulation comprised of the audience you wish to target.

This sounds easy enough but these days ezine advertising has become
so competitive that a smart marketer needs to rethink his/her ezine
advertising strategy. This is necessary in order to stand apart from
the competition, reach an audience of targeted customers and continue
to reap the overwhelming benefits resulting from this highly
effective medium.

One of the biggest problems with traditional ezine advertising is the
fact that your ad gets sandwiched in between 5-15 other ads of
similar content. This naturally dramatically decreases the
effectiveness of your ad.

Not to mention the fact that with so many affiliate programs in
existence, competition between affiliates has escalated to new
heights leading to many affiliates of the same program saturating a
once responsive market through their ezine advertising campaigns.

This has lead to decreased revenues for the affiliates and public
apathy for the product/service. The situation has gotten so
competitive that not only once but on several occasions I have
witnessed ezines publish the exact same ad for an affiliate program
(with different affiliate I.D.s) all in the very same issue. How can
this possibly benefit those advertisers?

However, this is not the fault of the ezine publisher either. The
main purpose of an ezine (for many but not all publishers) is to sell
advertising. When someone approaches a publisher with advertising
dollars, you cannot fault him/her for taking the money and running
the ad. That publisher is simply making an honest buck.

But there are some ingenious methods you can employ to get your ad in
front of a responsive target market by utilizing ezine advertising.
For starters, if you run an affiliate program provide your affiliates
with several different, tested classified ads which they can use to
place in different ezines.

Remember, your affiliates are your salespeople – you want them to
make as much money as possible so that you too make as much money as
possible. Therefore, it is in your best interest to help them as much
as you can.

If you are an affiliate, try your hand at writing some killer
classified ads of your own so as to stand out from the competition.
If you are not a great writer, I highly recommend picking up Robert
Boduchs Great Headlines Instantly and putting the ideas within to
use immediately.

Next, I strongly recommend that you shell out a little more money for
a sponsor ad or a solo mailing in a newsletter that offers these
services. A sponsor ad is the ad at the very top or very bottom of an
ezine. Since they are closer to the top

or bottom they stand apart
from the other ads and so they illicit a much greater, more favorable
response from subscribers.

A solo mailing is a 3-7 paragraph ad which an ezine sends to its list
separate from its regular newsletter mailing. The size of these ads
vary from one newsletter to another but they have proven, by far, to
be the most effective, most profitable ezine ad in which an
advertiser could ever invest his/her money.

These two advertising methods are the most powerful tools in an ezine
advertisers arsenal. There is only one problem, how do you find out
which ezines offer these advertising opportunities? Well, first you
will need to find a comprehensive list of ezines and then spend some
time combing through the thousands of zines to find those that meet
your demographic requirements.

When that is done you are ready to further narrow the list by sifting
through to find the ones that accept ads (free and paid). Finally,
you need to find those that specifically offer solo and sponsorship
ad opportunities and do some price shopping. Naturally, you need
quite a bit of free time to complete this process. But do not
despair, you do have an intelligent alternative if time is an issue
for you.

The Ultimate Media Magnet has compiled all of the newsletters that
offer sponsor ads and solo mailings into one efficient directory. All
the ezines are sorted by category so as to make it even easier for
you to immediately pull out those targeted to your market.

The Ultimate Media Magnet is by far the best solution for any
marketer selling any product or service. You will instantly find
targeted ezines that offer the most effective methods of reaching a
hungry, paying audience.

The Ultimate Media Magnet is only one tool available to members of
The Ultimate Marketers Resource (http://success.goldbar.net).

Ezine advertising has been and will continue to be one of the most
cost effective and profit generating tools at the internet marketers
disposal. But, like everything else on the internet, for advertising
methods to remain effective they must evolve.

Think of it this way, many marketing gurus and internet millionaires
of today made their fortune from unsolicited email (SPAM). However,
currently this method is considered unethical and these very same
marketers now utilize opt-in email, ezine marketing and
autoresponders instead.

To succeed using ezine advertising, you must change with the times
and use the methods that work today!

ABOUT THE AUTHOR
Marc Goldman – Since 1999, The Ultimate Marketers Resource
has been the only system enabling you to manage EVERY aspect of your
business from Autoresponder services, Mailing List services and
management, Lead Generation, and Ad Tracking, to Viral Marketing and
much, much more remotely from anywhere in the world, anytime, from
any computer for a low monthly fee. Click here to learn more before
your competitors do: http://success.goldbar.net

How To Screen Your Visitors When Using Pay Per Click Advertising

admin — Sun, 27 Dec 2009 04:54:20 +0000

If you are using pay per click advertising, I dont need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your visitors and how to apply it to your pay per click advertising campaign, so that you can screen your visitors before they click through.

How It Works

To minimize the amount of unnecessary click throughs, we are going to talk about a screening technique that is used in copywriting. A good copywriter has the ablity to screen the serious individuals from the test pilots, before the sale is initially made.

By using this screening technique you will dramatically decrease the amount of refunds that you could be receiving. In this case, you need to be specific about your product or service without giving too many details, this will eliminate unnecessary click throughs.

When it comes time to develop an ad that best describes your offer, you need to use precise wording. If you use any ambiguous words, phrases or statements in your ads, you will confuse the viewer, making them either click through or leave. You need to keep in mind that every click through is costing you money, so you need to make sure that you are targeting your market and that each of your visitors are qualified.

Applying The Headline

When placing a pay per click advertisement there are two things that you need to pay attention to, the headline and the description. The headline is used to grab their attention, build their curiousity and force them to read on. The difficult part is that the pay per click ads only allow you a limited amount of characters, usually up to 50. Your attention grabbing headline will end up being only three or four words. You need to make your headline jump out at the viewer, but at the same time, you need to be specific.

One of the biggest mistakes I often see, is that people use their business name for the headline of their pay per click advertisement. A business name is not going to grab their attention or motivate them to read the description. For example, let me ask you which headline would grab your attention and motivate you to read the description, “Elites Marketing” or “Earn $47 – $270 Per Sale”. Do you see the difference between the two headlines and how specific the second one was?

Applying The Description

As far as the description goes, you have a

little more to work with, unless you are using Googles Adwords. Googles Adwords gives you two lines and each line only allows up to 35 characters. You will need to be as specific and descriptive as you can. The description is very crucial, and it will determine whether or not your visitor will initially click through.

Let me give you another example, now which description is precise in wording and is descriptive enough to screen your visitor, “You can join our Two Tier Associate Program at no cost or obligation”, or “Snowball in cash by promoting info-marketing products. Join for Free!” I hope you picked the second description!

The first description, “You can join our Two Tier Associate Program at no cost or obligation” is vague and wide open. This description does not describe what kind of product or service they would be promoting or kind of associate program I am offering is, pay per lead, pay per click, pay per sale, or two tier. You dont want to use a description that is too vague, that is how you get a lot of unnecessary click throughs.

On the other hand, the second description, “Snowball in cash by promoting marketing info-products. Join for Free!” is very clear and concise. Even though the description did not say what kind of associate program it was, in the headline it was clear. It said, “Earn $47 – $270 Per Sale.” Moreover, I was able to tell my visitor that theyd be promoting information marketing products and was free to participate. I was also able to hit them with a couple psychological triggers, “Snowball” and “Cash”.

To screen your visitors more effectively, you need to choose keywords that are relevant to your product or service and that target your market. If you select keywords or phrases that are too general, you will still have a lot of unnecessary click throughs. You can only screen so much, so dont select inappropriate keywords or phrases when starting your pay per click advertisement campaign. Take your time and brainstorm for the appropriate keywords and phrases that best desribes your product or service.

Rich Hamilton, Jr is the CEO/President of http://www.ElitesMarketing.com. You can start earning cash today by joining our FREE Two Tier Associate Program and make $45 – $270 per sale http://www.ElitesMarketing.com/assoc/.

How To Properly Use Ezine Advertising – Part Two

admin — Fri, 25 Dec 2009 01:54:11 +0000

SELECTING TARGETED EZINES

In part one of this series, we discussed the two options available for
advertising in ezines. The first of those involved buying ads in bulk
with the goal of getting exposure to as many subscribers as possible
without regard to targeting the advertising.

The second option, which will be discussed here, involves a little more
work, but should bring back better results per subscriber view. This
option requires targeting your advertising in ezines that are more
specifically related to the product or business you are promoting.

The first step in targeting ezine advertising involves selecting the right
ezines.

Ezine directories are excellent places to start. A good ezine directory
will allow you to look through ezines by entering key words into a
search. By entering words that relate to your product or opportunity,
you then will be led to ezines that cover similar subjects. Since not all
ezines are listed in ezine directories, however, its a good idea to
conduct a web site search as well and then look into the ezines
associated with web sites that are related to your product or business.

>From there, look closer into the ezines your search uncovers by
looking at a sample issue, if the ezine directory provides one, or by
visiting the web site of the ezine, or simply by subscribing.

Definitely subscribe to those ezines you think will be best suited for
your ad. Get to know the kind of content the ezines usually run.

The
fastest way to accomplish this is by searching through archived issues
if the ezine in question provides this. If not, subscribe and read a few
issues to learn more about the usual topics the ezine covers.

After you get to know some good ezines, see if they have a
recommended reading section that will lead you to other good ezines.
Many ezines put a recommended reading or equivalent section right in
the ezine. However, be sure and judge them for yourself. Dont just
follow the recommendations blindly.

At this point, you will be able to make a short list of ezines to further
examine. Thats right, you still have some more examining to do
before you will be ready to purchase advertising.

One thing to realize, however, is that subscriber count is not
necessarily that important. Sure, its great to find a large ezine that
fits your ad perfectly and doesnt cost too much to advertise in, but
quite often small ezines will represent just as good of a value.

The next article in this series will go further into analyzing an ezines
subscriber base, the type of ezine it is, and the actual cost of buying an
ad.

ABOUT THE AUTHOR
Joe Bingham, Editor of the NetPlay Newsletters
Subscribe to 1 of 3 Quality NetPlay Ezines, See which one fits you at:
http://www.netplaynewsletters.com
Need To Publish Your Own Ezine?
Ill Write It For You and Show You How to Make It Successful!
http://www.netplaynewsletters.com/publisher.html

How To Properly Use Ezine Advertising – Part Three

admin — Tue, 22 Dec 2009 22:54:16 +0000

ANALYZING EZINES

After having selected ezines to advertise your program in based on
how the content of the ezines relate to what you wish to advertise,
there is still another process to choosing the best ezines for your
marketing dollars.

Analyzing the ezines is a rather subjective process, however. There
are no hard and fast rules to follow that give you a clear indication of
whether or not an ezine is worth the cost. However, there is an
information gathering process that can help you to make better
decisions.

AD FORMATTING

One important aspect is how ads are handled in the ezine itself.
Where are the ads located in the ezine? Are they made visible by
being placed directly between or at the start of the articles, or are they
pushed all to the end of the ezine or published separately in an ad
sheet?

How many ads are run in each issue? Are the headlines of the ads
offset to attract attention, are the ads separated in some way from
each other, or does the entire ad section look like one big chunk of
text?

Naturally, anything the ezine publisher does to give visibility to the ads
is a plus for you as an advertiser.

SUBSCRIBERS: Who Are They and Where Did They Come From?

Dont be afraid to contact the editor, publisher, or advertising agent of
an ezine and ask them some questions. Find out not only how many
subscribers they have, but get their opinion of what type of markets
their subscribers are interested in, AND how they get their
subscribers.

Some marketing practices, such as automatically subscribing people
that post to an FFA or ad site, may pull a lot of subscribers for an
ezine, but result in very little readers. Ads for subs programs also
have mixed results. Some stick around and read the ezine, but many
dont. The best subscribers are those that are completely volunteer
opt in readers.

However, many ezines use multiple means of gaining subscribers and
while some use not so great methods, they may also clean their lists of
non-responsive subscribers regularly. Thats why it is best to ask and
make a judgment based on the answer you receive. This may take
some practice

and trial and error, but at least if you have the
information you are giving yourself something to learn from. So, ask
where, how, and what type of subscribers the ezine has. Ask how
effectively they retain subscribers as well. That is a good indication of
many subscribers are reading the ezine and viewing it as worthwhile.

FREE vs. PAID ADVERTISING

There are many ezines that do offer free ads to their subscribers.
Some of these are worthwhile others are not. It really comes down to
reader involvement. If people are still reading the ezine and not just
subscribed to put their ad in every week, it may be worth your
time. If the ezine has passed all of youre other criteria up to this
point, it has to be worth a shot. At least this costs you nothing but
your time.

Paid advertising at this point where you have studied, selected, and
analyzed many ezines and come up with a short list is definitely going
to be worth the cost.

Lets just review what you have gone through in selecting the ezines to
advertise in.

1. Targeted Content that matches the product, service, or
opportunity you are advertising.
2. Acceptable Potential Market based on the content of the ezine and
what the ezines editor says about his or her subscribers interests.
3. Acceptable Ad Formatting and Placement in the Ezine.
4. Acceptable Subscriber Base as described by the way the ezine
gets its subscribers and keeps them.

Now comes the kicker, ad cost. Whats a good price, and what isnt?

Well, it just depends. Thats not what you wanted to hear, I know.
Youd rather I provided a simple rule to go by that made all of your
decisions for you. Sorry, but I dont believe that is possible. It is a
big subject, however, so wed best save it for the final installment in
this series.

How To Properly Use Ezine Advertising – Part One

admin — Sun, 20 Dec 2009 19:54:07 +0000

Just for the sake of avoiding an argument, lets just say that ezine
advertising is the best form of advertising on the Internet.

Now, lets move on to learning how to more properly make use of the
advertising available in ezines.

Essentially, and this holds true for all Internet marketing, you have two
options to choose from.

OPTION #1 — Playing The Numbers

The Internet in general is a numbers game. So long as what you are
advertising is worth anything at all, there are going to be people
interested in it. One option you have is simply to get an effective ad
out to as many people as possible.

This option, while its less time consuming, is also less targeted and
requires more subscriber views per response than using targeted ezine
advertising.

The best approach for this method is to take advantage of many of the
bulk ad buying programs being offered.

Subscriber/Ad Programs are low cost methods of getting your ad
exposed to dozens of ezines and hundreds of thousands of
subscribers. Some of the best of these include:

2 Bucks An Ad
http://hop.clickbank.net/hop.cgi?phage/paaads

2 Dollar Ads
http://hop.clickbank.net/?phage/dollarday

$10 for 20 Ads
http://hop.clickbank.net/?phage/CashGalore

Other programs exist that do not require you to subscribe to the
ezines your ad will be placed in, but still cover multiple ezines and
many thousands of subscribers. Examples include:

Ad Mistress $30 Column Ad available from any ezine participating in
the program. See http://www.webventurist.com for instance.

Ad Mark Ad Sheet also available in multiple ezines and claims to be
sent to over 2.5 million readers. Try this

one:
http://www.shopmystate.com/logon/12-09-01/index-2.html

The point of these programs being that your ad is immediately
presented to many thousands of subscribers at once.

The drawback to these programs is that you have little control over
which ezines your ads will be seen in, nor the timing of when your ad
runs. This could lead to your ad being featured in ezines of an entirely
different subject matter, and also makes ads that pertain to timed
events or schedules difficult to deal with.

Again, the whole point to this approach is simply pushing for the
largest numbers possible in hopes of achieving results

OPTION #2 — Targeting Your Advertising

While this approach takes more work, the idea is that since the
advertising is targeted it will achieve more response per subscriber
view and therefore be more cost effective.

The work involved in this approach lies in selecting the best ezines to
run your ad in. This involves searching out appropriate ezines,
researching ad rates and subscriber bases for those ezines, and talking
with the editors or advertising agents for the ezines in question.

Selecting ezines for advertising will be the focus of the next article in
this series due out next week at this time. Then we will cover the
subject in more detail and relate how best to get the job done.