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	<title>Infotips &#187; Audio</title>
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	<link>http://www.infotips.co.uk</link>
	<description>Virtually every topic covered</description>
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		<title>Your Guide To Online Audio Book Rental</title>
		<link>http://www.infotips.co.uk/2009/04/20/your-guide-to-online-audio-book-rental/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/your-guide-to-online-audio-book-rental/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 06:28:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/your-guide-to-online-audio-book-rental/</guid>
		<description><![CDATA[
 Online audio book rental is so easy that we simply can not understand why some people are still buying audio books. Online audio book rental service offer the best deals on the audio books world today &#8211; Unlimited rental, No due dates, an enormous variety of downloadable audio books, cheap prices and much more.
Follow [...]]]></description>
			<content:encoded><![CDATA[<p>
 Online audio book rental is so easy that we simply can not understand why some people are still buying audio books. Online audio book rental service offer the best deals on the audio books world today &#8211; Unlimited rental, No due dates, an enormous variety of downloadable audio books, cheap prices and much more.</p>
<p>Follow the following steps to start renting audio books online immediately: </p>
<p>1. Write down your expectations from the online audio book rental service: <br />The type of the audio books you are looking for &#8211; Fiction audio books, children audio book, business journals etc.</p>
<p>The amount of audio books you wish to listen to each month (or the audio book rental frequency) <br />The amount of money you wish to spend on audio book rental each month. </p>
<p>2. Go over the audio book rental plans at the main online audio book rental services and find out the proper plan that meets your expectations. If you are unsure with the plan you have chosen, don&#8217;t worry because most rental plans have a free trial during which you can cancel it and get your money back </p>
<p>3. Sign up and enter your personal and payment details. In most of the rental services this procedure is easy and takes less than 5 minutes. In this phase you will choose the plan and select whether you wish to </p>
<p>rent audio books on Cd, books on tape or downloadable audio books. </p>
<p>4. Prepare a list of the audio books you wish to rent. In most online audio book rental services you will have to check which of the audio books is currently available. However, in some audio book rental services you could enter the list and the next available audio book will be send to you. </p>
<p>5. Get the audio books. Download them or get them delivered to your house in two business days. Enjoy listening to the audio books while exercising, driving, cleaning house, hiking, running marathons, dropping the kids off at school &#8211; Wherever and whenever you want.</p>
<p>
<p style="background-color: #FFFFFF; width: 100%; padding: 0px;" class="text">About the Author: Paton Jackson, a member of 911 corp. is the author of this article. Let us share with you the findings of our audio books research &#8211; the best online audio books rental services and much more audio book information only on <a href="http://www.911makemoretime.com/audio%20books%20bible.htm" title="http://www.911makemoretime.com/audio%20books%20bible.htm" target="_blank">http://www.911makemoretime.com/audio%20books%20bible.htm</a> &#8211; Online audio book rental services and more.</p>
<p> <span class="text">Source: <a href="http://www.isnare.com">www.isnare.com</a></p>
</p>
</p>
<p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Written vs. Audio Marketing?</title>
		<link>http://www.infotips.co.uk/2009/04/20/written-vs-audio-marketing/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/written-vs-audio-marketing/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 06:18:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/written-vs-audio-marketing/</guid>
		<description><![CDATA[Are you ready for some interesting figures?
* People remember only 10% of what they read
* People remember only 20% of what they hear
* But people remember 50% of what they both read and hear!
** And it is found that audio increases the web site viewers attention span by 45%
** Almost 80% of web users have [...]]]></description>
			<content:encoded><![CDATA[<p>Are you ready for some interesting figures?</p>
<p>* People remember only 10% of what they read</p>
<p>* People remember only 20% of what they hear</p>
<p>* But people remember 50% of what they both read and hear!</p>
<p>** And it is found that audio increases the web site viewers attention span by 45%</p>
<p>** Almost 80% of web users have audio!!!!!!</p>
<p>These figures reflect the neccesity of having audio on your website.  There are 3 basic components to recording audio:</p>
<p>
<ol>
<p>
<li>A Recording Program</p>
<p>
<li>A Uni-Directional Microphone</p>
<p>
<li>A Code that will call on your audio</p>
<p></ol>
<p>Today, you will learn about the recording program. In order to record your voice or the sounds you desire, you must have a program that can do the job&#8230;.</p>
<p>Total Recorder and Sonic Foundrys Sound Forge Studio 6.0 are 2 programs that come highly recommended.</p>
<p>To Find out more about these programs check out the links provided below:</p>
<p><a href="http://www.totalrecorder.com" target="new">http://www.totalrecorder.com</a></p>
<p><a href="http://www.sonicfoundry.com/main.asp" target="new">http://www.sonicfoundry.com/main.asp</a></p>
<p>*Please note that there are several products at the Sonic Foundry </p>
<p>website but for your recording purposes the Sound Forge Studio 6.0 will do the job and comes at a reasonable price.</p>
<p>#2, a uni-directional microphone. A terrific uni-directional microphone can be found at Radio Shack.</p>
<p><a href="http://www.radioshack.com" target="new">http://www.radioshack.com</a></p>
<p>Once you get there, you will want to do a search for Uni-Directional Microphone.</p>
<p>*Or you could always go by your local Radio Shack or electronics store.</p>
<p>With the use of the a program such as Total Recorder or Sound Forge Studio 6.0 and a microphone, you can start the recording process!</p>
<p>Now all thats left is step #3, a code that will call on your audio! This can be found at: <a href="http://www.audioplayerpro.com" target="new">http://www.audioplayerpro.com</a></p>
<p>6 Week Advanced Instant Internet Profit Program </p>
<p><a href="http://www.acceleratedinternetprofits.com" target="new">http://www.acceleratedinternetprofits.com</a></p>
<p>copyright 2003</p>
<p>Jeremy Gossman</p>
<p>Jeremy Gossman &#8211; Internet Marketer and Consultant. Lives in Texas and enjoys marketing.</p>
<p><a href="mailto:support@acceleratedinternetprofits.com">support@acceleratedinternetprofits.com</a></p>
<p></p>
</p>
</p>
<p>
]]></content:encoded>
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		<title>Wondershare Flash SlideShow Builder 1.6.0 add audio narration and music to your show</title>
		<link>http://www.infotips.co.uk/2009/04/20/wondershare-flash-slideshow-builder-160-add-audio-narration-and-music-to-your-show/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/wondershare-flash-slideshow-builder-160-add-audio-narration-and-music-to-your-show/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 05:54:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/wondershare-flash-slideshow-builder-160-add-audio-narration-and-music-to-your-show/</guid>
		<description><![CDATA[
 Wondershare, Inc. has released version 1.6.0 of Flash SlideShowBuilder, a Windows platform application that lets you make a funand cool Flash slideshow or presentation with audio narrationand even music.
With Wondershare Flash SlideShow Builder, you can create Flashphoto albums in just a few steps, without requiring you to spendlots of time and money. It can [...]]]></description>
			<content:encoded><![CDATA[<p>
 Wondershare, Inc. has released version 1.6.0 of Flash SlideShowBuilder, a Windows platform application that lets you make a funand cool Flash slideshow or presentation with audio narrationand even music.</p>
<p>With Wondershare Flash SlideShow Builder, you can create Flashphoto albums in just a few steps, without requiring you to spendlots of time and money. It can be either a stunning presentationor a slide show of your photos with any sound background.</p>
<p>The program generates flash movies (*.swf files &#8211; MacromediaShockwave Flash format) from JPEG-images for publishing to HTMLor online Flash photo albums. So, Flash SlideShow Builder can beused as a web-authoring tool too. </p>
<p>Beginning with version 1.6.0, you can add narration in your ownvoice and add multiple even music to accompany your slideshow.Also, with built-in FTP support, you can upload and publish yourcreated Flash photo album online for a 100M FREE web space.</p>
<p>For $39.95 you </p>
<p>can have a tool that allows you to create verynice Flash photo galleries, complete with special transitionsand templates. The interface is simple and very intuitive. </p>
<p>Developer: Wondershare, Inc. </p>
<p>Home page: http://www.flash-slide-show.com</p>
<p>Screen shot:http://www.flash-slide-show.com/images/screenshots/browse_small.jpg</p>
<p>Download:http://www.flash-slide-show.com/download/flash-slideshow-download.html</p>
<p>Contact e-mail: master_at_wondershare.com </p>
<p>About the author:</p>
<p>Established in 2002, Wondershare software is a multimediasoftware company creating and marketing multimedia Windowsapplications for both business and home users. In this pursuit,the company was aware of the need for easy to use multimediaprograms with reasonable price, its extensive software lineenables users of all levels to easily and effectively edit,organize and manage their multimedia files or convert them toother format and medium. </p>
</p>
</p>
<p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Hire a Professional Transcriptionist to Convert Your Dictation or Audio Recordings to Typed Text?</title>
		<link>http://www.infotips.co.uk/2009/04/20/why-hire-a-professional-transcriptionist-to-convert-your-dictation-or-audio-recordings-to-typed-text/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/why-hire-a-professional-transcriptionist-to-convert-your-dictation-or-audio-recordings-to-typed-text/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 05:23:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/why-hire-a-professional-transcriptionist-to-convert-your-dictation-or-audio-recordings-to-typed-text/</guid>
		<description><![CDATA[
 In a discussion forum for non-fiction writers (where I had posted my introduction of myself and my professional transcription business), another member replied and mentioned that for simple dictation, she uses a voice recognition software program. 
When what she had said really sank in, I felt like someone had kicked me in the gut!
Then [...]]]></description>
			<content:encoded><![CDATA[<p>
 In a discussion forum for non-fiction writers (where I had posted my introduction of myself and my professional transcription business), another member replied and mentioned that for simple dictation, she uses a voice recognition software program. </p>
<p>When what she had said really sank in, I felt like someone had kicked me in the gut!</p>
<p>Then my reaction was huge dismay and questioning, &#8220;Why should I even stay in business?&#8221; This came JUST after spending almost two months getting clear on why my transcription business feels exciting to me and realizing that I want to assist and support creative, positive, motivated people to succeed in ways they have not been able to before, working on interesting projects!</p>
<p>I imagined emptying my transcription business website of all information &#8212; just leaving a notice (as a &#8216;public service&#8217;) pointing out to the people who THINK they need me to transcribe their audios that they should go and buy that software instead! </p>
<p>Yikes! Drastic thoughts!</p>
<p>But seriously, then I started thinking some more&#8230;</p>
<p>I mean, its a legitimate question! Why SHOULD someone hire me if they can buy software for dictation?</p>
<p>In what situations would dictation software be inferior than having a live, intelligent human being (who is passionate about helping her clients succeed) listening and transcribing their audio material instead?</p>
<p>Knowing such software exists, ANYONE might appropriately ask that question!</p>
<p>Since Ive never worked with this kind of software, I realize I may not understand it perfectly, so I decided to ask some questions&#8230;</p>
<p>With audio recordings of interviews, groups, or live teleclasses, seminars, and so forth, how does the software distinguish between multiple speakers? How does it know to punctuate and break the text into paragraphs appropriately?</p>
<p>When people just speak naturally, their speech is filled with tons of ahs and ummms and you knows and so forth. Does the software know to filter those out when appropriate? People also string multiple sentences together with and forever! Does the software know when to break the sentences apart?</p>
<p>How about when the quality of the audio recording is not top-notch, such as when there is background noise or people speaking on top of each </p>
<p>other&#8230; how does it handle that?</p>
<p>Even when there is only a single speaker, if they do not dictate punctuation, paragraphs, etc., does the software intuit that correctly? </p>
<p>If the software does not handle these issues well, how much work is involved in cleaning up the text?</p>
<p>Also, in my relationships with the clients Ive worked with, there is the unquantifiable element of me being an objective outsider who can catch errors or discrepancies in the CONTENT. And I often even come up with valuable ideas to help them improve their material!</p>
<p>There is a creative, collaborative give and take between my clients and me that often seems to be of benefit to us BOTH beyond the action of me &#8216;just&#8217; transcribing their audio recordings.</p>
<p>So, I concluded, there IS still a need for my services by many people! Not all, but I&#8217;m sure enough to keep me busy. I actually do enjoy this kind of work under the right circumstances and with the types of clients I intend to connect with!</p>
<p>So in the end, I thanked that discussion forum member for her post and the internal thinking process it sent me through, because it helped me face a fear and come out stronger on the other side! </p>
<p>And then, as a welcome validation of everything I had deduced on my own, quickly after I had submitted my reply to her, she was kind enough to reply with a more detailed explanation of how the voice recognition software works and its definite limitations &#8212; everything I had suspected, and even more! </p>
<p>I truly have a valuable, worthwhile service to offer my clients. I&#8217;m very proud of my skills, my dedication, and my opportunity to make a contribution to the entire world by assisting my clients to develop their own gifts in ways they might never on their own IF it was up to themselves alone to type out their wisdom and creativity!</p>
<p> About the Author </p>
<p>Copyright Laurie Kristensen, 2005-Present. All rights reserved. </p>
<p>Laurie Kristensen owns and operates a successful audio transcription and typing business from home, visit http://www.LKTranscription.com Also be sure to browse through her Success Resources at http://www.LKSuccesscom</p>
<p>You have permission to publish this article in its entirety, unchanged, electronically or in print as long as the bylines, URL, and copyright are included.</p>
</p>
</p>
<p>
]]></content:encoded>
			<wfw:commentRss>http://www.infotips.co.uk/2009/04/20/why-hire-a-professional-transcriptionist-to-convert-your-dictation-or-audio-recordings-to-typed-text/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Hire A Professional Transcriptionist To Convert Your Dictation Or Audios To Typed Text?</title>
		<link>http://www.infotips.co.uk/2009/04/20/why-hire-a-professional-transcriptionist-to-convert-your-dictation-or-audios-to-typed-text/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/why-hire-a-professional-transcriptionist-to-convert-your-dictation-or-audios-to-typed-text/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 04:57:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/why-hire-a-professional-transcriptionist-to-convert-your-dictation-or-audios-to-typed-text/</guid>
		<description><![CDATA[In a discussion forum for non-fiction writers (where I had posted my introduction of myself and my professional transcription business), another member replied and mentioned that for simple dictation, she uses a voice recognition software program. 
When what she had said really sank in, I felt like someone had punched me in the stomach!
Then my [...]]]></description>
			<content:encoded><![CDATA[<p>In a discussion forum for non-fiction writers (where I had posted my introduction of myself and my professional transcription business), another member replied and mentioned that for simple dictation, she uses a voice recognition software program. </p>
<p>When what she had said really sank in, I felt like someone had punched me in the stomach!</p>
<p>Then my reaction was huge dismay and questioning, &#8220;Why should I even stay in business?&#8221; This came JUST after spending almost two months getting clear on why my transcription business feels exciting to me and realizing that I want to assist and support creative, positive, motivated people to succeed in ways they have not been able to before, working on interesting projects!</p>
<p>I imagined emptying my transcription business website of all information &#8212; just leaving a notice (as a &#8216;public service&#8217;) pointing out to the people who THINK they need me to transcribe their audios that they should go and buy that software instead! </p>
<p>Yikes! Drastic thoughts!</p>
<p>But seriously, then I started thinking some more&#8230;</p>
<p>I mean, its a legitimate question! Why SHOULD someone hire me if they can buy software for dictation?</p>
<p>In what situations would dictation software be inferior than having a live, intelligent human being (who is passionate about helping her clients succeed) listening and transcribing their audio material instead?</p>
<p>Knowing such software exists, ANYONE might appropriately ask that question!</p>
<p>Since Ive never worked with this kind of software, I realize I may not understand it perfectly, so I decided to ask some questions&#8230;</p>
<p>With audio recordings of interviews, groups, or live teleclasses, seminars, and so forth, how does the software distinguish between multiple speakers? How does it know to punctuate and break the text into paragraphs appropriately?</p>
<p>When people just speak naturally, their speech is filled with tons of ahs and ummms and you knows and so forth. Does the software know to filter those out when appropriate? People also string multiple sentences together with and forever! Does the software know when to break the sentences apart?</p>
<p>How about when the quality of the audio recording is not top-notch, such as when there is background noise or people speaking on top of each other&#8230; how does it handle that?</p>
<p>Even when there is only a single speaker, if they do not dictate punctuation, paragraphs, etc., does the </p>
<p>software intuit that correctly? </p>
<p>If the software does not handle these issues well, how much work is involved in cleaning up the text?</p>
<p>Also, in my relationships with the clients Ive worked with, there is the unquantifiable element of me being an objective outsider who can catch errors or discrepancies in the CONTENT. And I often even come up with valuable ideas to help them improve their material!</p>
<p>There is a creative, collaborative give and take between my clients and me that often seems to be of benefit to us BOTH beyond the action of me &#8216;just&#8217; transcribing their audio recordings.</p>
<p>So, I concluded, there IS still a need for my services by many people! Not all, but I&#8217;m sure enough to keep me busy. I actually do enjoy this kind of work under the right circumstances and with the types of clients I intend to connect with!</p>
<p>So in the end, I thanked that discussion forum member for her post and the internal thinking process it sent me through, because it helped me face a fear and come out stronger on the other side! </p>
<p>And then, as a welcome validation of everything I had deduced on my own, quickly after I had submitted my reply to her, she was kind enough to reply with a more detailed explanation of how the voice recognition software works and its definite limitations &#8212; everything I had suspected, and even more! </p>
<p>I truly have a valuable, worthwhile service to offer my clients. I&#8217;m very proud of my skills, my dedication, and my opportunity to make a contribution to the entire world by assisting my clients to develop their own gifts in ways they might never on their own IF it was up to themselves alone to type out their wisdom and creativity!</p>
<p>
<p style="background-color: #FFFFFF; width: 100%; padding: 0px;" class="text">About the Author: Laurie Kristensen operates a successful audio transcription and typing business, visit <a href="http://www.LKTranscription.com" title="http://www.LKTranscription.com" target="_blank">http://www.LKTranscription.com</a> (subscribe to &#8220;Your Partner in Success Newsletter&#8221; and receive THREE valuable free gifts) &#8212; also be sure to browse through Laurie&#8217;s Success Resources at <a href="http://www.LKSuccess.com" title="http://www.LKSuccess.com" target="_blank">http://www.LKSuccess.com</a>  You may publish this article in its entirety, with the byline, URLs, and copyright included.</p>
<p> <span class="text">Source: <a href="http://www.isnare.com">www.isnare.com</a></span></p>
</p>
</p>
<p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Do I Need Video and/or Audio On My Website?</title>
		<link>http://www.infotips.co.uk/2009/04/20/why-do-i-need-video-andor-audio-on-my-website/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/why-do-i-need-video-andor-audio-on-my-website/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 04:43:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/why-do-i-need-video-andor-audio-on-my-website/</guid>
		<description><![CDATA[
 Bottom Line: If your website and emails are silent, youre leaving money on the table! Its that simple.
More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. Its a proven fact that multimedia more easily and effectively captivates your [...]]]></description>
			<content:encoded><![CDATA[<p>
 Bottom Line: If your website and emails are silent, youre leaving money on the table! Its that simple.</p>
<p>More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. Its a proven fact that multimedia more easily and effectively captivates your audience and grabs the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.</p>
<p>If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.</p>
<p>&#8220;As traditional banner ads continue to decline in their effectiveness&#8230;leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market&#8230;Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% &#8220;buy&#8221; rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook).&#8221;</p>
<p>When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?</p>
<p>Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.</p>
<p>Savvy Internet Marketers know this and have already seen the light. Youll notice that many of these &#8220;Gurus&#8221; are lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers and customers.</p>
<p>Think about it&#8230;you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesnt convey your passion for your product, service or publication. The human voice </p>
<p>has the power to influence, motivate, and persuade prospects to take action with much less resistence and reluctance.</p>
<p>These days there are scams all over the Internet and as a result people are very skeptical of many sites and ultimately the &#8220;online&#8221; business owners behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the impression that you are a &#8220;real&#8221; business and someone they CAN trust.</p>
<p>By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!</p>
<p>There are many others benefits to speak of which include the following:</p>
<p>1. Explain selling-points much more easily and clearly to captivate your potential buyer.</p>
<p>2. Describe your product or service and the benefits of using it clearly and concisely.</p>
<p>3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.</p>
<p>Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.</p>
<p>Again, the question asked is &#8220;Why do I need Video and Audio on my Website?&#8221;</p>
<p>The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.</p>
<p>Do advertisers on TV try to sell you their products and services by using written text?</p>
<p>I rest my case.<br /> About the Author </p>
<p>Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter &#8220;The Intelligent Marketer&#8221; at <a href="http://www.theintelligentmarketer.com">http://www.theintelligentmarketer.com</a> where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shanes also the developer of 2 revolutionary new products guaranteed to help explode any business: <a href="http://www.jvmining.com">http://www.jvmining.com</a> and <a href="http://www.videoaudiogenerator.com">http://www.videoaudiogenerator.com</a></p>
</p>
</p>
<p>
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		<title>Why Audio Books?</title>
		<link>http://www.infotips.co.uk/2009/04/20/why-audio-books/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/why-audio-books/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 04:36:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/why-audio-books/</guid>
		<description><![CDATA[
 Are you keen on reading, but theres always shortage of time?
Do you always have to choose between household duties and a new book of your favourite writer?
Are you a car driver, who thinks that reading while driving is impossible?
Is your way home from University or work extremely long, and your eyes are tired of [...]]]></description>
			<content:encoded><![CDATA[<p>
 Are you keen on reading, but theres always shortage of time?</p>
<p>Do you always have to choose between household duties and a new book of your favourite writer?</p>
<p>Are you a car driver, who thinks that reading while driving is impossible?</p>
<p>Is your way home from University or work extremely long, and your eyes are tired of reading in public transport?</p>
<p>To get rid of all this problems, you just need to download our audiobooks to Your PC or iPod and&#8230; enjoy a wonderful world of detective novels and fantastic sagas, classical poems and fairytales!</p>
<p>The main advantage of audiobooks is that you can LISTEN to them &#8211; what is very convinient for those who dont have enough time for reading!</p>
<p>Audiobook is a beautiful present and a worthy addition to a home library. READ IN THE NEW FORMAT!</p>
<p>Audio books are various literature works, sounded by professional actors. You can listen to audio books everywhere: at home, lying on a sofa; in public transport when going to work or University; while walking with dog or jogging. You can download any interesting text. Our collection offers you books for every taste, interest and even mood! Audiobooks are a good way to spend time with use for your mind and soul. Listen to Audio Books!</p>
<p>1. In a car. Driving a car can be very tiring. Especially if the way is far, or you are caught in a rush hour. How can a driver use time while standing in a traffic jam? Its very simple. All you need is an audio book. Just push the button &#8211; and youll be captured by a wonderful world of favourite book. It is quite possible that standing in a traffic jam and listening to an audiobook will become one of your favourite affairs!</p>
<p>2. In public transport. Nowadays people are always in a hurry. There is often not enough time even to have a meal, not speaking about reading a book! But </p>
<p>there is a way out. In order to listen to an audio book, you wont have to look for a vacant seat in public transport. You can enjoy an involving story just staying, sitting or even lying! And what is more, you wont be interrupted by other passengers, noise from the street or loud speaking just behind your shoulder.</p>
<p>3. On a walk. Unfortunately, walking in the street is not always so exciting. Theres no doubt that any person had moments in his life when taking out a dog or a baby seemed to be a definite waste of time. Now it is not a problem any more. When going out dont forget to take a pocket PC or iPod with our audiobooks. Time will pass as never before, and you wont feel lonely.</p>
<p>4. In a study. Technical progress is moving rapidly! Now youll have a chance to imagine yourself Julius Caesar while making several things at the same time! When listening to the book, you can wash the dishes or a car, prepare food or walk around the park, or just visit a new website. Audio books will always economize your time, improve working ability and wont let laziness influence the period of your studying!</p>
<p>5. In a sports gym. Ask yourself &#8211; is it possible to spend two hours of physical exercises more effectively? And does it depend on where you are training: in a gym, in a park or just on a rug at home. The answer is: while working at body &#8211; you forget about the mind! What can you do to change this situation? Listen to an Audio book wherever you are!</p>
<p>
<p style="background-color: #FFFFFF; width: 100%; padding: 0px;" class="text">About the Author: Get more information about downloadable audio books at <a href="http://www.audiobooksdownload.com" title="http://www.audiobooksdownload.com" target="_blank">http://www.audiobooksdownload.com</a></p>
<p> <span class="text">Source: <a href="http://www.isnare.com">www.isnare.com</a></p>
</p>
</p>
<p>
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		<title>Why Aren&#039;t You Using Audio&#63;</title>
		<link>http://www.infotips.co.uk/2009/04/20/why-arent-you-using-audio-2/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/why-arent-you-using-audio-2/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 04:24:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/why-arent-you-using-audio-2/</guid>
		<description><![CDATA[
 Why Aren&#8217;t You Using Audio?
By
Ronni Rhodes
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As [...]]]></description>
			<content:encoded><![CDATA[<p>
 Why Aren&#8217;t You Using Audio?</p>
<p>By</p>
<p>Ronni Rhodes</p>
<p>As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.</p>
<p>The answer, at this stage of Internet evolution, is audio.</p>
<p>Voice, by itself, provides the means to enhance a user&#8217;s enjoyment of the Internet. Voice conveys many of the intangibles underlying the written word. A voice can touch the human spirit and deliver a message on its&#8217; own merits. Audio can build community and maintain relationships.</p>
<p>Audio is the most mature of the streaming technologies and doesn&#8217;t have the bandwidth requirements associated with video. Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates. </p>
<p>It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear. That fact in itself increases the value of an audio message delivered from a website for the typical user. And, the implications of how audio can increase Internet enjoyment for the handicapped are overwhelming.</p>
<p>Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions. Streaming audio broadens a product&#8217;s appeal and helps to stimulate sales. People are comfortable with audio and have few qualms about using it in their day-to-day lives.</p>
<p>Retailers can integrate audio into their operations in several ways. Use it to enhance product descriptions and deliver product information in ways far more persuasive than plain text. Booksellers can have &#8220;special events&#8221; that offer audio excerpts from selected titles. Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist&#8217;s work. (Think of those audio tours that museums offer.) </p>
<p>Organizations that specialize in selling educational tools can use audio clips for potential clients to preview and evaluate the material being offered. The ability to sample the product is a potent and practical selling </p>
<p>aid.</p>
<p>Business-to-Business sites and corporate Intranets can also harness the power of audio. The need to provide up-to-the-minute information for employees and customers can be well served with streaming audio and the telephone. Integrating audio into the corporate communications mix is a tool that is easy to use and addresses the need to communicate with a distributed work force.</p>
<p>In both the retail and business-to-business marketplace, audio can and should be used to maintain those all important customer relationships. Voice messages add a personal touch that intrigues the listener and encourages them to remain on the site. </p>
<p>Employee training is greatly enhanced with audio. Use it to orient new employees and keep the information archived on the site for easy reference. Sales training can also be archived and quickly retrieved when needed. The ability to offer customized audio training materials on a 24/7 basis makes streaming audio a very versatile and efficient learning tool. </p>
<p>Some words of caution are also necessary. Audio, just like any other value-added technology, has to be used judiciously. It should be employed for a specific purpose and to enhance the text based message being delivered. Think of your audience and how you&#8217;d like them to interact with your website. Keep in mind that your visitor may be coming to your site while they&#8217;re at their place of business and plan accordingly.</p>
<p>The future of streaming audio is bright and filled with promise. More and more Internet users have become familiar with streaming audio and use it everyday. Internet radio broadcasts are extremely popular and are now being employed as effective advertising vehicles. Audio e-mail messaging is becoming widely available and is being positioned as a practical business tool. Consumers are attaching audio messages to greeting cards and experimenting with Internet telephony. Streaming audio will allow the average Internet user the ability to create content that conveys the power of voice and the emotions that it conveys.</p>
<p>So.why aren&#8217;t you using audio?      </p>
<p>     ABOUT THE AUTHOR   <br />   Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.<br />Please direct all questions and comments to:<br />Ronni@wbcimaging.com<br />520-742-5780<br />http://www.wbcimaging.com   </p>
<p></p>
</p>
</p>
<p>
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		</item>
		<item>
		<title>Why Arent You Using Audio?</title>
		<link>http://www.infotips.co.uk/2009/04/20/why-arent-you-using-audio/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/why-arent-you-using-audio/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 04:05:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/why-arent-you-using-audio/</guid>
		<description><![CDATA[
 Why Aren&#8217;t You Using Audio?
By
Ronni Rhodes
As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As [...]]]></description>
			<content:encoded><![CDATA[<p>
 Why Aren&#8217;t You Using Audio?</p>
<p>By</p>
<p>Ronni Rhodes</p>
<p>As use of the Internet continues to grow geometrically, we see an increased demand for information to be provided by a variety of media. Viewing options can range from simple text to PDF documents to video clips. Unfortunately, each option requires more and more resources and technological know-how. As convergence moves inexorably forward, we have to ask ourselves if there is a practical way to combine the best of this technology and still provide the user with a satisfying Internet experience.</p>
<p>The answer, at this stage of Internet evolution, is audio.</p>
<p>Voice, by itself, provides the means to enhance a user&#8217;s enjoyment of the Internet. Voice conveys many of the intangibles underlying the written word. A voice can touch the human spirit and deliver a message on its&#8217; own merits. Audio can build community and maintain relationships.</p>
<p>Audio is the most mature of the streaming technologies and doesn&#8217;t have the bandwidth requirements associated with video. Any Internet user connecting at 28.8k or better can enjoy FM quality sound without experiencing buffering and other annoyances that can affect video at lower bit rates. </p>
<p>It is common knowledge that people only retain 20% of what they read, but they do remember 70% of what they see and hear. That fact in itself increases the value of an audio message delivered from a website for the typical user. And, the implications of how audio can increase Internet enjoyment for the handicapped are overwhelming.</p>
<p>Streaming audio provides Internet businesses with unlimited opportunities to reach their audience and to simplify their interactions. Streaming audio broadens a product&#8217;s appeal and helps to stimulate sales. People are comfortable with audio and have few qualms about using it in their day-to-day lives.</p>
<p>Retailers can integrate audio into their operations in several ways. Use it to enhance product descriptions and deliver product information in ways far more persuasive than plain text. Booksellers can have &#8220;special events&#8221; that offer audio excerpts from selected titles. Art dealers can use voice to give value added information on an artist or a period of history depicted by an artist&#8217;s work. (Think of those audio tours that museums offer.) </p>
<p>Organizations that specialize in selling educational tools can use audio clips for potential clients to preview and evaluate the material being offered. The ability to sample the product is a potent and practical selling </p>
<p>aid.</p>
<p>Business-to-Business sites and corporate Intranets can also harness the power of audio. The need to provide up-to-the-minute information for employees and customers can be well served with streaming audio and the telephone. Integrating audio into the corporate communications mix is a tool that is easy to use and addresses the need to communicate with a distributed work force.</p>
<p>In both the retail and business-to-business marketplace, audio can and should be used to maintain those all important customer relationships. Voice messages add a personal touch that intrigues the listener and encourages them to remain on the site. </p>
<p>Employee training is greatly enhanced with audio. Use it to orient new employees and keep the information archived on the site for easy reference. Sales training can also be archived and quickly retrieved when needed. The ability to offer customized audio training materials on a 24/7 basis makes streaming audio a very versatile and efficient learning tool. </p>
<p>Some words of caution are also necessary. Audio, just like any other value-added technology, has to be used judiciously. It should be employed for a specific purpose and to enhance the text based message being delivered. Think of your audience and how you&#8217;d like them to interact with your website. Keep in mind that your visitor may be coming to your site while they&#8217;re at their place of business and plan accordingly.</p>
<p>The future of streaming audio is bright and filled with promise. More and more Internet users have become familiar with streaming audio and use it everyday. Internet radio broadcasts are extremely popular and are now being employed as effective advertising vehicles. Audio e-mail messaging is becoming widely available and is being positioned as a practical business tool. Consumers are attaching audio messages to greeting cards and experimenting with Internet telephony. Streaming audio will allow the average Internet user the ability to create content that conveys the power of voice and the emotions that it conveys.</p>
<p>So.why aren&#8217;t you using audio?</p>
<p> About the Author </p>
<p>Ronni Rhodes is the owner of WBC Imaging, an Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a digital media engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs.</p>
<p>Please direct all questions and comments to:<br />Ronni@wbcimaging.com<br />520-742-5780<br />http://www.wbcimaging.com</p>
<p></p>
</p>
</p>
<p>
]]></content:encoded>
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		<title>What Your Car Audio Can Teach You About Marketing.</title>
		<link>http://www.infotips.co.uk/2009/04/20/what-your-car-audio-can-teach-you-about-marketing/</link>
		<comments>http://www.infotips.co.uk/2009/04/20/what-your-car-audio-can-teach-you-about-marketing/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 03:20:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Audio]]></category>

		<guid isPermaLink="false">http://www.infotips.co.uk/2009/04/20/what-your-car-audio-can-teach-you-about-marketing/</guid>
		<description><![CDATA[
 Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker in [...]]]></description>
			<content:encoded><![CDATA[<p>
 Stand next to any road, and every so often a young person will go by with the latest rap CD blaring. If it happens to be a cold day, he (it is always a he) may have the windows up. Then, all you will hear is the thud of the overworked bass speaker in the back. After he turns 30, the young driver probably won&#8217;t even be able to hear that, if he continues this unwarranted assault on his ears.</p>
<p>That big bass bin can&#8217;t handle the vocal sounds, and the front speakers would melt if they had all those thumps going through them. So the car audio separates out the various frequencies using filters, sending only the bass to the big bins in the back, and only the higher and more delicate sounds to the little speakers at the front. Both, and especially the bass, are then amplified so they are audible in the next county.</p>
<p>Marketers have borrowed the same terminology as a way of looking at how their business treats its customers. Marketing graduates will often talk about &#8216;Filters&#8217; and &#8216;Amplifiers&#8217; almost as if they actually understood them.<br />Filters</p>
<p>A filter in marketing speak is anything which prevents your customer from doing business with you. Some filters are &#8216;natural&#8217; &#8211; if you provide personal training services for example all of your clients will need to be within easy reach. This natural, geographic filter means that you are unlikely to sell to someone in another country.</p>
<p>Others are contructed. Mercedes Benz dealers the world over have large, bright, glassy establishments. They tend to intimidate anyone who can&#8217;t afford the prices, acting as a natural, probably intentional, filter.</p>
<p>Filters can also be fairly subtle. If you send out a mailing by post, research shows many are discarded without even being opened. If you have a leaflet delivered, the &#8216;open an envelope&#8217; filter is removed, so people can&#8217;t help reading it, even while they are trying to throw it away.<br />Amplifiers</p>
<p>An amplifier is anything which increases the ease of doing business with you. Any business which decides to take payment via credit cards, for example, will find the number of people who can do business with them is amplified compared to when only cash was acceptable.</p>
<p>Marketers probably won&#8217;t admit it, but filters and amplifiers are opposites of the same thing. Removing a filter has an amplifying effect, and vice versa.</p>
<p>I insured my car the other day </p>
<p>over the Internet. The first few sites I tried only supported Internet Explorer. That, at least to me, is a filter and I went somewhere a little more Firefox friendly!</p>
<p>Many corporate web sites insist you provide a lot of information before they will send you that &#8216;free&#8217; White Paper you are interested in. No doubt that information is required by someone in the business, but it filters out a lot of otherwise interested people who simply won&#8217;t take the time to fill out the form and inevitably receive all the sales calls afterwards. After all, they can&#8217;t be sure they&#8217;re even a prospect before they read the White Paper!</p>
<p>Apple has potentially filtered out a large portion of their target market for iTunes by only accepting credit cards. Most under 18s won&#8217;t have a credit card, and they are the major buyers of chart music. The &#8216;Music Store Card&#8217; is an attempt to turn this filter into an amplifier.<br />What Filters and Amplifiers Mean to Your Marketing</p>
<p>Importantly, this way of thinking allows you to look at all of your marketing, online and offline, in a critical way to improve your response rates and your sales. Every time you look at any aspect of your business, ask yourself if this filters out customers you want to serve, or if you can amplify the target market by improving the process.</p>
<p>Perhaps you could send postcards or use leaflets instead of putting brochures in envelopes. Don&#8217;t insist on a customer&#8217;s life history before you will allow them to buy from you. Make your web site informative and easy to use, rather than slick, &#8216;cutting edge&#8217; and hard to understand If you are providing services, make it clear on your site where you are and the distance you will travel. Use local town and county names as keywords to filter out people who will never be able to buy from you, but to amplify the chance of attracting locals.</p>
<p>If you do this consistently, over time you will get your filters and amplifiers to attract profitable customers to you, not send them away to your competitors, never to return.  With more than 30 years in the IT industry, Mike Street is now director of FastComm (www.fastcomm.net) which specialises in information and tools to help increase sales, including Airlook Mobile Email software, the Eye Catcher Video Phone and the online Contact Management system, FastCRM. He is also webmaster of his wifes Health and Beauty site Zenergie (www.zenergie.co.uk)</p>
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