Branding
Why free business cards just dont cut it
If something sounds to good to be true, it probably is.
In our world of rampant consumerism and endless freebies, itsgood to keep this old adage in mind – especially when youre asmall business owner looking to make a splash with new businesscards.
Free business cards may sound like a great way to shave a coupleof [...]
Why “Free Agent Thinking” Is Good For Your Company
Its no secret! Day after day the news is riddled with companies who are moving operations to other countries or completely closing their doors. Those who remain must transform themselves to lean, mean, businesses with a constant eye on reducing costs.
For the first time, the baby-boomers are finding [...]
Why does a business fail and what can you do to stop it?
I believe the number one reason why a business will fail is lack of planning. This can be due to various reasons, perhaps because the market research wasnt sufficiently carried out in the first place, or because the financial burden was higher than was planned for etc.
Sometimes business failure happens because the business [...]
Why Branding Is Vital For Your Home Business Success
On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear as it is universal. The more established brand would be chosen almost every time.
This is why branding is very important in [...]
Why Are Customers So Indecisive?
Do you know why your customer won’t buy? You’ve given her the best price, possibly even the best options. Yet she fidgets. Maybe, maybe not, she ponders.
You stand by the wayside and sweat, praying the sale will go through. Then almost inexplicably, it slips out of your hands, and you don’t even know [...]
Which Web Business Model Is Right For You?
Lets say youre a furniture dealer and you’ve decided tosell your products online. What sort of web businessmodel is most suitable for you?
Web business models differ as to the kind of skills and thespecific responsibilities involved. Each model also has aparticular source of profit. The three most common webbusiness models are:
=>selling physical products=>offering services=>information [...]
When Do You Stop Marketing To Customers?
Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled. In the marketing article below, I’m going to bring home to [...]
What Part Do Commodities Play in the Market and in our Shopping?
Commodities are any goods or wares that are up for sale ortrade. These things include such things as food, furniture,cars, or anything that is generally manufactured, sold ortraded.
Commodities are a part of life! We use them all the time! Thecoffee on your cupboard, the cereals, the soap, the shampoo, thetoothpaste – all of [...]
What is the purpose of Corporate gifts?
Corporate gift giving is a form of marketing, branding, customer service, and employee recognition that is time honored and can certainly help to create loyalty.
But, although it feels good to get a really great present! It can feel terrible to get a present that shows a lack of concern or consideration. This feeling is [...]
What Does She Have That I Dont?
Copyright 2005 Karen Saunders
Have you ever asked yourself why a competitors business getsmore attention than yours? The answer just may have to do withthe elements that go into how memorable the business is. Andthat has to do with branding.
But exactly what is branding, anyway? Think of branding aspredefining what a company is all about [...]
