Exhibitions
The World Has Changed. What is a Sales Professional to Do?
We have all been confronted with dramatic change in the last year. We are all confronted with new challenges. So, as a sales professional, what do you do now?
Recognize the Positives
Recent traumatic events have caused most everyone to reassess their priorities. Most of us have asked ourselves, “What’s important?” This is a positive development. [...]
The Nine Warning Signs that You need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.
We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.
1. No strong corporate “look and feel”
You’re in a highly competitive industry. Yet, what makes you [...]
Dos and Donts
Put yourself in the position of a newspaper or magazine editor scanning the newswires and the days email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:
New Slaves in America
HP Wheels Out Year-long Tour Bringing Digital Adventure Directly to Consumers
Little Kids Re-introduces Sqwish Ball Adding Shimmer [...]
Synergy Integrated Marketing – Winning solutions
Synergy Integrated Marketing
FROM THE ART EXHIBITION TO THE TASTE OF SENSATIONS – AND VICE VERSA
When the Museum of Finnish Art, Ateneum ( since 1887 ) gave me the assignment to create and execute the Marketing Communication Concept and to find financing for the outstanding art exhibition of the works of the national artist, Akseli [...]
So youve done the hard work and got your sales leads – why does it all go wrong from here?
Managing sales leads to deliver results
So youve done the hard work and got a stream of qualified salesleads – why does it all go wrong from here?
After much gnashing of teeth and hours spent justifying theinvestment and calculating your required return on investment,you have spent your hard-earned marketing money to generate astream of sales [...]
Some Copy Tips From An Old Hand
I have been in the ad game for a long, long time. I have trained hundreds of writers, and I’ve been responsible for moving of millions
Six Marketing Tips for Trade Show Success
A trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.
The following are six of the most important marketing rules that exhibitors [...]
Seven Ways To Put Show Biz Into Your Trade Show
The best way to attract and mobilize more customers to attend your trade show is to bring a “show biz” mentality to all your marketing and at-show strategies. After all, you are in show business. In todays marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If you [...]
Seven Ways To Put Show Biz Into Your Tradeshow
The best way to attract and mobilize more customers to attend your trade show is to bring a “show biz” mentality to all your marketing and at-show strategies. After all, you are in show business. In todays marketplace, consumers are drawn by glitter and excitement but turned off by humdrum events. If you put [...]
Powerfull Packaging Design
The importance of Packaging Design is so Fundamental in todays soceity.
With so many Brands and Competitors in the Market Place its seems everyone is striving to achieve powerful Brand Identity.
Having many years of experience in the VMS and Pharma packaging industry, we know the importance of brand management and market trends in today’s conscious [...]
