Exhibitions
How To Get Thousands Of Dollars Worth Of FREE Publicity
The first step to getting loads of free publicity for your business is to ask yourself – whats newsworthy?
Whats newsworthy may depend on the particular media you are targeting. Metropolitan daily newspapers and television networks will be interested in a different type of news story to one that might interest a local radio station [...]
How To Find Joint Venture Partners
So how do you go about finding joint venture partners? The first question you should ask yourself is this: “Who already has influence and credibility with my target market?”
In answering this question, the best place to start is with “warm” contacts. Warm contacts are your existing network of friends, mentors, business associates and [...]
From Cowardly to Courageous – How to Succeed at Cold Calling
There it is. That darn phone! And you have to pick it up and call someone you don’t know. You need to make some cold calls.
The first thing to know is this – the longer you put off picking up the phone and making that first call, the heavier that phone gets. Give [...]
Five Marketing Nightmares and How to Prevent Them
Five Marketing Nightmares and How to Prevent Themby Susan Friedmann
The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice exhibitors to sign the dotted line, and attract loyal customers.
However, critical mistakes in your marketing [...]
Five Great News Stories You’re Sitting On Right Now
Smaller companies don’t always have the budget – or inclination – to retain a PR hotshot to tell the world about their business success, but that doesn’t mean they aren’t a ready source of news.
The problem is it’s often dull news which is ignored by all except the industry press and quite rightly so [...]
Exhibition Product Demonstartion Tips
Exhibitions and trade shows are the ideal occasion to launch new products and demonstrate them to your visitors. You spent a great deal of time and money on your stand to launch a new product how do you make sure the demonstration goes smoothly.
What are the main benefits of your product. What problem will it [...]
Display Your Contact Details
Lets say you put up a booth at an exhibition where a large number of people have come to see a product or service that you offer. This booth has all the brochures, pictures, demos etc. of your products/service. The customer is now interested and wants to talk to someone to find out more [...]
Direct Marketing – A Beginners Guide
This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics of Direct Marketing, how to profile your targets, and develop prospect lists, through to the planning and writing of successful Marketing literature. A longer version of [...]
Diamond Flashes
Beyond magnificence and splendor, the world of diamonds evolves on stirred grounds. When the stake is so important, interests collide. But technology develops following its onward course. Here are some interesting off-stage events in the diamond industry and innovations in technology.
De Beers sued by head of the Diamond Bourse
Derek Parsons, the president of the Diamond [...]
Customer care. Do you really care?
Though web design business sells inanimate products and services, there is always a real person behind each web site order and personal relations between customer and web designer guide web design process. Thats why in this article I want to talk about business philosophy rather than certain marketing strategies and rules.
First impression
No matter how [...]
